PURLs
PURLs are personal web landing pages created for each direct mail recipient and dynamically generated on each direct mail piece. An example of how this might look would be:
JohnDoe.TellMeMore.com
PURLs let you deliver a highly targeted message and give your customers the ability to immediately respond to your offers.
3 Steps to Increasing Response and Improving ROI
Generate Personalized URLs
- Your mailing list is used to automatically generate Personalized URLs for each individual record in your mail file.
- Personalized URLs invite each mail recipient to their own "private screening" of your product or service. Or you simply invite them to learn more - on their own terms.
- Allows for instant response - a preference for many in today's fast-paced world.
Build VIP Landing Pages
- Create VIP Landing Pages that integrate and expand the direct mail message or offer.
- Personalize your responders initial online visit with variable data and images.
- Produce multiple versions to meet list segmentation requirements.
- Set marketing triggers to flag important responder preferences.
Profile, Segment, & Activate Responders
- Profile responders based on their preferences and obtain key qualifying information.
- Segment responders and provide them with a more personalized, relevant online experience.
- Activate responders to begin a self-serve transaction, request dialogue with a company representative, or request further information.
Track & Manage Results in Real Time
- Generate powerful reports, gaining immediate insight into the effectiveness of your campaign.
- Track results by individual responder, visitor profile, or any other criteria.
- Route leads to the appropriate representatives via multiple communications platforms, including CRM, email, cell phone and pager.