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For a more successful direct mail marketing campaign, follow the 40/40/20 Rule:

40% of a successful campaign relies on the perfect mailing list. The list should:

-Have up to date and accurate information
-Target the right audience
-Be sent at a relevant date and time

40% of a successful marketing campaign should contain the right message. It should:

-Be concise and to the point
-Encourage the recipient to Act Now! with an offer expiration
-Have a clear call to action or incentive

The Final 20% of success depends on the mail piece format and design. Design should:

-Instantly grab the recipients attention
-Be appealing and match the message
-Stand out from other mailings

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